(above)
COMPLETE INTERNET MARKETING COURSE

26 Themes in HTML, PDF, Video and Audio Formats

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:44): What is Internet Marketing?
    Defining Internet Marketing
        — Internet properties and traffic to generate visitorss, sales, or brand awareness via search engine visibility, social media, email tehniques and forms of advertising.
     Breaking Down Internet Marketing Goals
        — The ultimate end-goal: revenue generation by sales; potential customers (leads); growing brand familiarity.
Video 2 (10:43): Internet Marketing Methods.
    Email Marketing; Search Engine Marketing and Engine Optimization; Ad Networks; Individual Sites; Social Media; Video; Content; Old School Methods: Blog and Video Commenting, Forum Posting.
Video 3 (4:59): Internet Lead Generation.
    Email List Building; Robust Lead Generation; SMS; Push Notifications; Retargeting Audience;Followers.
Video 4 (2:27): Internet Marketing Tools.
   Autoresponders; Landing page builders; Robust lead forms; SMS tools; Push Notifications; Retargeting; Social Platforms.2

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (5:46): Choosing an Affiliate Market Place
    Summary: - Focus on aggressively leveraging the power of YouTube.
     Why Video? - Videos are more readily consumed; Video is easier; Text is too difficult to rank.
     Why YouTube? - Over a billion users worldwide and usage and watch time increases drastically each year.
     Course Overview - Affiliate networks or marketplaces; Choosing a product; The traffic method, namely YouTube videos; Battle plan.
Video 2 (6:04): Using Some Marketplaces
    Selecting two marketplaces as example. How do we find products, how will we determine if they will bring us income, how we will cause affiliates to join us.
Video 3 (5:14): Driving Traffic With Videos
    - The “big three” categories are “talking head”, screencast and slideshow presentations. Style, setting, and quality.
    - Talking head: phone or webcam: Screencast; Slideshow; Optimize your video; Keyword-rich title; Using your links, tags and “reviews”...
Video 4 (2:05): The Battle Plan in Six Steps.3

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:21): Why Product Creation?
    - Several different business models - Why this model is better: Creating and selling products? Control, Creativity, Credibility...
     - All successful marketers sell products!
Video 2 (5:48): Types of Products
    How to eliminate the problems as inventory, production costs, wholesalers, warehouses, and shipping; 10 From All Potential Digital Product...
Video 3 (6:17): Making Your Product
    - How To Create Your Products? Brain-storming topics, Sub-topics; Outlines, chapters, sections; formats, fonts, images, backgrounds, and graphics... Grammar and writing quality.
    - Video and Other High Usefull Products: Software; Outsourcing; ...Marketplaces for them...
Video 4 (6:55): Packaging & Selling Your Product; Battle Plan4

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:49): Why Launch a Product?
    - The Old Formula: Freebie-Seeker Lists or what happen if your customer list not works?
    - The Only Way That Works: The “Super List”. Which emails are from real buyers, how do you know if they will become your permanent and responsive customers, and how to build a list of such customers faster and more efficiently... Soft Launch; Hard Launch; Traffic
Video 2 (9:04): Creating Your Sales Structure
    - Tools: Sales Pages & Funnels; Pricing Model; Marketplaces vs Payment Platforms; Support Desk; Members Area or Delivery Apparatus; Autoresponder Welcome Sequence...
Video 3 (8:35): Recruiting Parners
    - Why and How Recruit Partners?  Building Your Affiliate Signup Page...
Video 4 (4:24): The Launch
    - Why and How Recruit Partners? Building Your Affiliate Signup Page...
    - Pre-Launch; Launch Week; Tell your affiliates when you will start; Get feedback from your affiliates about your new product.
    - Post-Launch; Thank You Messages, Prizes, Manual commissions if needed.5

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:55): Intro to eMail Marketing; What, Why and Where to Start?
    - What is email Marketing? Definition. Why do you need it?
    - ROI. Email marketing opt-in rates vs Social Networks. Autoresponders
Video 2 (9:53): Email Marketing Strategies
    - Newsletters; Autoresponder sequences; Predetermined sequences. Running a 60-day affiliate sales sequence on autopilot. Webinar follow-ups. White-listing instructions. Lead magnet delivery. Combinations...
    - Frequency; Upselling and Cross-selling; Combination with Affiliate Marketing​; Other tracking factors and integration for automation.
Video 3 (6:02): Marketing Optimization
    - Optimization Tactics: Subject line styles; Timing; Personalization; Body style; Click-optimizing elements; Test and Analyze
Video 4 (5:19): Email List Maintenance
    - Lead Quality: Bogus (fake) contact data and secondary email addresses. Confirmed Opt-in. Non-Traditional optin methods like Facebook Lead Ads, Twitter Lead Cards, Mobile Optin...
    - Segmentation: Sorting your subscribers by important distinguishing factors. Hygiene. Unsubscribe Links.6

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (6:01): Create or Acquire Your Email List?
    - Special list building strategy for: Starting within one hour. Achieve high opt-in rates by video courses to generate opt-ins. What is “banner blindness” about eBooks, Free Reports, PDFs… Free access for growing up to 78%...
Video 2 (4:29): Make Your Cover Graphics
    - Visual examples about working with tools to illustrate the content of your product...
Video 3 (6:28): Make Your Squeeze Page Design
    - Visual examples of working with tools for developing email marketing means...
Video 4 (5:03): Traffic Methods
    - Your landing page (image preferred), joining Forum Signatures; YouTube Advertising; Solo Ads.
    - Varying degrees of customizability for subject and body of email. Search for independent solo vendors.7

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:14): Introduction to JVs & Affiliates
    - What Are JVs and Affiliates? Paid Ads vs JVs! The safer JV model - optimization and testing by JVs...
Video 2 (6:49): The Perfect JV Page
    - Tell your affiliates why they promote your product... Components of a JV Page. JV Invite Video; Funnel & Commission.
    - Contest & Leaderboard; Email Opt-ins; DFY Bonuses; Swipes & Graphics; JV Blog; Sales Page Preview; Affiliate Link Button; Layout
Video 3 (2:14): Where to Find JVs?
    - Places to Recruit JVs: Launch Announcement Sites; Affiliate Marketplaces; Facebook JV Groups; Coaches; Your Own Audience
Video 4 (5:01): JV Best Practices
    - Recruitment Timing; Contest Prizes; Commission model; Resources; JV Updates; Reciprocation... Battle Plan in 3 staps.8

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:05): Why Bonuses?
    - Why Vendors & Affiliates Need Bonuses? For Vendors and Affiliates: Bonuses for growing of your product value. Attractive bonuses for conversions and collaterals...
Video 2 (6:37): Keys to a Good Bonus
    - The Three Keys to a Good Bonus: Relevance; Utility; Value (Examples)
Video 3 (2:28): Where to Curate Bonuses?
    - Places to Acquire Bonus Content: Your creative work; Creative work of other people you can buy; A joint product from you and your partner.
Video 4 (3:34): Making Bonuses Attractive
    - If you’re going to leverage bonuses to increase sales, they need to be beautiful. Rebranding & Beautifying Bonuses.
    - Using online or desktop tools (CorelDraw or PhotoShop). Battle Plan in 4 steps.9

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:01): Introduction to Video Marketing
    - Why Video Marketing? Why video is the best ad among other tipes ads?...
Video 2 (3:49): Organic Video Marketing
    - Organic Video Marketing Channels: YouTube; Vimeo; DailyMotion; Facebook and other alternatives...
Video 3 (4:02): Video Advertising
    - Paid and Free Video Advertising: YouTube Ads; Google Display Network Ads; Facebook Video Ads; Jumpstarting Organic Content.
Video 4 (4:45): Video Production
    - Creating Your Videos. Video Styles: Talking Head; Screen Recording; Slide Presentation;
    Explainer Video; Advanced Videos! VideoTools! Battle Plan in 4 steps.10

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:58): Market Research and Getting Started On YouTube
    - Why YouTube is the best marketing tool? Statistical data.
Video 2 (6:43): Establishing Your Goals
    - Why You Need Goals? Bad and Good examples about:
    - Traffic to Website, Social Following, Passive Presence, Brand Awareness, Expand an existing audience, Enhancing or Repairing PR, Market Research.
Video 3 (2:42): Getting Started On YouTube
    - Selecting your YouTube Channel name; Optimize your profile; Your 'About section' as source of traffic.
Video 4 (8:03): Content & Optimization Strategy
    - Developing a Content Strategy:
    - Determine a quarterly plan for creating the videos above and integrate that plan into your overall social media strategy. Post Videos Outside of YouTube.;
    - Organically optimize your YouTube videos. Rename your video file. Input all metadata strategically. Battle Plan in 4 steps.11

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:34): Introduction to Google Advertising
    - Statistical Data and Marketing Goals.
Video 2 (5:07): Advertising Goals
    - Why You Need Goals? Establishing advertising goals is critical to the success of your social marketing
    - Traffic to Website, Social Following, Expand an existing audience, Enhancing or Repairing PR, Market Research
Video 3 (3:59): Types of Advertising and Advertisement
    - Types of Advertising and Advertisement: Search Ads; Search Remarketing; Display Ads; Video Ads...12

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:12): Why You Need Mobile Marketing?
    - Course overview for the 4 modules. Statistical data.
Video 2 (5:18): Getting Mobile-Friendly
    - Making Your Website Mobile-Friendly - Two ways.
    - Separate Mobile Versions. Problems with Mobile Versions. Responsive Web Design & Tools For It.
Video 3 (3:58): Getting Mobile Traffic
    - Depending on the purpose of your landing pages - Indiscriminate or targeted traffic in general. How to Drive Mobile Traffic? Tools and Networks...
Video 4 (3:55): Types of Advertising and Advertisement
    - Making Use of Mobile Traffic. SEO for your mobile site. Battle Plan in 3 steps.13

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (17:50): General Overview to Social Marketing
    - The Social Media vs or in Combination With Other Marketing Methods.
    - Paid or Free Traffic, or a Combination between them? Analysis and Statistical Data about: Facebook, Twitter, LinkedIn, Instagram, Pinterest.
Video 2 (7:28): Social Marketing Goals. Why You Need Goals?
    - Specific, Measurable, and Attainable Goals. Deadlines and milestones.
    - Bad example: “I want to increase my Social following.” Good example: “I want to gain 1,000 likes by Christmas”.
    - Goals: Traffic to Website, Social Following, Passive Presence, Brand Awareness, Expand an existing audience, Enhancing or Repairing P.R., Market Research.
Video 3 (8:49): Your Content Strategy. Content Ideas
    - Basic Posts, Image Posts and Memes, Video Posts, Curated and Repurposed Content. Content Planning. Tools and Third-party social posting services. Battle Plan in 4 steps...14

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (4:21): Introduction to Facebook Marketing
    - Facebook - the undeniable king of social networks! Almost everyone has a Facebook account (and about 3/4 of all U.S. adults check it regularly).
    - Why market on Facebook? - Statistical data.
Video 2 (8:15): Establishing Your Goals. Why You Need Goals?
    - Traffic to Website, Social Following, Passive Presence, Brand Awareness, Expand an existing audience, Enhancing or Repairing P.R., Market Research.
Video 3 (8:21): Choosing a Facebook Presence
    - Facebook Pages: Differences Between Pages and Profiles. Building a Facebook Page. Facebook Groups: Creating a Facebook Group. Your Personal Profile...
Video 4 (10:18): Your Content Strategy. Types of Content
    - Basic Posts: Image Posts and Memes. Video Posts. Types of Content: Curated and Repurposed Content, Boosting Content. Content Planning.
    - Tools, Services, and Help: Online and Desktop tools; Free and Paid tools. Third-party partners. Battle Plan in 3 steps.15

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:53): Getting Started with Facebook Advertising
    - Why You Should Advertise on Facebook? Establishing Your Advertising Goals.Setting Up Your Page and Ad Account.
    - Why market on Facebook? - Statistical data.
Video 2 (4:36): Creating Your Campaign
    - Targeting Your Audience. Placements and Pricing.
Video 3 (3:07): Your Advertising Creative
    - Choosing Your Ad Format. Designing Your Image. Drafting Your Ad Copy.
Video 4 (3:53): Analyze and Optimize
    - Multiple Ad Variations: Analyze your results and adjust accordingly by eliminating the “losers” and reinforcing the “winners”.
    - Battle Plan in 6 steps.16

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (4:16): Why Use Twitter? Statistical data
    - Developing Your Twitter Plan. Setting Up Your Twitter Account.
Video 2 (2:19): Commencing Your Twitter Operations
    - Starting Your Twitter Activity. Introduce yourself with your first Tweet.
    - Start drafting those daily Tweets. The “@” sign. Include 2-3 relevant hashtags. Be generous with retweets.
Video 3 (1:53): Expanding Your Following
    - Follow relevant members of your market. Alerts, responsiveness, engagement. Use relevant, attractive images. Include videos.
    - Questions and polls. Responsive, manual, real-time interaction. Don’t ever purchase followers.
Video 4 (3:23): Achieving ROI
    - Advices. Why the useful and entertaining should be the norm, while salesy stuff should be the exception. Post tweets that link to a landing page designed to generate leads.
    - Invite people to your site. Battle Plan in 5 steps.17

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:54): Introduction to Twitter Marketing
    - What is Twitter? Twitter is combination of video, images and text, sent and received via SMS, Mobile App, and Twitter interface.
    - Replies, likes, and retweets. Why Advertise on Twitter? Statistical data.
Video 2 (4:52): Establishing Twitter Ad Goals. Twitter Advertising Goals
    - Why Establish Solid Goals? Traffic to Website, Gain More Followers, PR and Company News, Brand Awareness, Market Research.
Video 3 (7:47): Ad Campaign Creation
    - Ad Campaign Types: Website Clicks, Tweet Engagement Ads, Increase Followers, Brand Awareness Ads, Video View (aka Promote Video), App Installs and Re-Engagements.
Video 4 (5:33): Analyze, Optimize, Retarget
    - Analysis and Optimization. Ad Campaign Optimization. Tracking and Retargeting. Battle Plan in 6 steps.18

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:04): Introduction to Instagram
    - Instagram is all about visualizing your brand. Filters to turn your photos into engaging and brand-building works of art.
    - Set up a Facebook account  before getting started with Instagram for business. Statistical Data.
Video 2 (6:20): Establishing Your Goals. Why You Need Goals?
    - Social Following, Passive Presence, Brand Awareness, Expand an existing audience, Enhancing or Repairing P.R., Market Research.
Video 3 (4:28): Getting Started on Instagram
    - Create a 150-character bio under the “profile” tab. Emojis.
    - Home—the small house icon. Search—the magnifying glass. Plus Sign—the square box. Heart—the heart icon. Person—the person icon.
    - “Top”,  “People”, “Tags”, “Places” functions. But Instgram.com has far less functions than the Instagram mobile app.
Video 4 (6:28): Instagram Content & Best Practices
    - Work with the icons. Instagram filters for branding your content and creating visual consistency.
    - Post only to Instagram or also to Facebook, Twitter and Tumbler. Working with the hashtags for SEO. Battle Plan in 4 steps.19

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (4:26): Introduction to Instagram Influencers. Statistical Data
    - More likely to connect with influencers than celebrities because they seem more “normal”. The average Joe and a celebrity.
    - The most popular Instagram influencers break down into three categories: celebrities, fitness, and beauty.
Video 2 (3:13): What to Look for in Influencers?
    - Budget: Rates can vary. Set a budget and search within that range. Pairing agencies.
    - Right kind of profile: Find an influencer. High engagement rate. Follower count: Measure engagement rate.
Video 3 (5:09): Getting Started on Instagram
    - The most popular choice for sponsored content. Instagram stories are a series of photos and videos put up by the user that only exist for 24 hours.
    - An influencer’s appeal comes from their glamorous yet attainable lifestyle. Quality, not quantity ot the  followers.
    - Do you want your product featured in a post, a story, both, or even multiple posts and stories?20

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:44): Introduction to Pinterest
    - What makes Pinterest different from other social networks? Statistical Data.
Video 2 (6:19): Establishing Your Goals. Why You Need Goals?
    - Pinterest Marketing Goals: Traffic to Website, Social Following (Pinterest as Autoresponder), Passive Presence, Brand Awareness.
    - Expand an existing audience, Enhancing or Repairing P.R., Market Research.
Video 3 (3:49): Getting Started on Pinterest
    - Set Up Your Pinterest Profile, Creating your strategy, Leverage rich pins, Consider Promoted Pins.
    - PPC costs are typically lower than other avenues like Google AdWords.
Video 4 (7:15): Pinterest Content Ideas & Best Practices
    - Content Ideas in the most popular categories: fashion, home and garden, food & beverages, and beauty.
    - Pinterest Image Ratios. Pinterest Best Practices. Battle Plan in 4 steps.21

CONTENT OF VIDEO AND AUDIO FORMATS

Video 2 (2:16): Introduction to LinkedIn
    - LinkedIn isn’t just for recruiting or searching for a job. It’s a powerful means of organic Business to Business or B2B marketing. Statistical Data.
Video 2 (6:40): Establishing Your Goals. Why You Need Goals?
    - LinkedIn Marketing Goals (as at other networks).
Video 3 (3:04): Getting Started on LinkedIn
    - Your company page is where people can follow you, learn about your business, job openings, and so on. Your first followers should be your employees.
Video 4 (7:43): LinkedIn Pages & Groups
    - Posting relevant content on your company page. Leveraging LinkedIn groups. Joining new groups. Creating your own group. Battle Plan in 4 steps.22

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (1:49): An Introduction to Banner Ads
    - The centuries-old form of advertising. What are Banner Advertisements? Different image file formats (.jpg, .png, .gif, “rich media”).
    - Banner ads still make up around 34% of all online ad spending, second only to Search Engine Marketing (SEM).
Video 2 (2:48): Why You Should Be Using Banner Ads?
    - The Traffic - the basic goal of all our efforts. The modern techniques and tools for banners.
Video 3 (2:55): Where to Conduct Banner Advertising?
    - Marketing Research for your audience.
    - Where to Display? Google and Bing are not the only banner advertising platforms.
Video 4 (3:27): How To Design Your Banner Ads?
    - Desktop Graphic design tools like Photoshop, CorelDraw, Gimp etc. Standard sizes. est, Test, and Test Again! Battle Plan in 5 steps.23

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (2:17): An Introduction to Retargeting
    - Retargeting has recently become a must-have advertising tactic for all businesses. More importantly, it’s now affordable and learnable for even the newest entrepreneur.
    - Retargeting: What, How, and Why? Statistical Data.
Video 2 (4:06): Types of Retargeting
    - Site Retargeting, Dynamic Retargeting, Social Retargeting, SEO Retargeting, Email Retargeting.
Video 3 (7:01): Advanced Scenarios
    - The Content Hook, Cart Recovery, Lead Magnet Reminder, Persistent Upsell via Social, Webinar Reminder via Video, JV Announcements.
Video 4 (2:53): Retargeting Tools
    - AdWords, AdRoll and Perfect Audience, Facebook and Twitter. Battle Plan in  5 steps.24

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:36): Introduction to Outsourcing
    - The freelance industry is growing, so the time to learn about leveraging this asset is now!
    - Freelancers are a great way to bring specialist expertise to your group. Freelancers are often flexible and cost-effective, but it can be difficult to know how to find the right match for your project.
Video 2 (3:55): Hiring Your Freelancers
    - Most popular way to hire freelancers is through online platforms - 5 examples.
Video 3 (3:22): Communication & Workflow
    - Hiring a freelancer isn’t the same as hiring an in-house employee, so working with a freelancer won’t be the same either.
    - Payment Ways to the Freelancers. Restrictions for some Communications with Freelancers. The key to any workflow is the organization.25

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (3:36): Introduction to Freelancing. Some common freelancing jobs
    - Freelancing sounds like a dream come true, and it can be! Because the most important thing for the human being is FREEDOM!
    - Freelancing is a viable career option for anyone with a computer, internet connection, and space to work. While your client is paying you, they aren’t your boss.
Video 2 (3:55): Where to Find Clients?
    - Your own standalone customer search or social networking platforms for freelancers?
    - Over 2-3 millions of users and every job type that freelancers are used for.
    - Where to find Work? - 5 Basic Online Places.
Video 3 (3:22): Getting Hired
    - Create a high-quality profile for secure clients. Description of your skills and a strong portfolio.
    - What you include in your portfolio shows clients what you’re interested in working on..
    - Freelancing can be financially inconsistent week-to-week, so build solid “continuous-work” relationships with clients.
    - Working as a freelancer means you’re your own boss. This is great, but it also means that you need to be strict with yourself.26

CONTENT OF VIDEO AND AUDIO FORMATS

Video 1 (4:13): Introduction to Bookkeeping
    - The DIFFERENCE between bookkeeping and accounting:
    - BOOKKEEPING is the process of recording daily transactions and organizing financial documents.!
    - ACCOUNTING uses the data gleaned from bookkeeping records to make sense of a company’s finances and progress.
Video 2 (3:17): Bookkeeping Tools
    - It’s important that you use professional-level and easy tools. Will be good if all your company members work easy and stable.
    - Consider for bookkeeper from time to time for help, advice, and quality checking.
Video 3 (2:06): Hiring a Bookkeeper
    - Choosing bookkeeping software and bookkeeper.
    - Full-time or part-time bookkeeper is better for you?
    - Online or ofline work is better for your bookkeeper and for you?
    - By yourself or with the help of a bookkeeper you will manage your accounting?o

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